Okay. I am, admittedly a bit of a geek when it comes to Media. What can I say? I like what I do. Anyway, I am always on the lookout for cool media ideas and I recently found one. Duracell has rented space in Times Square in NYC so that visitors can come in and bike for a time to power up battery cells that are going to be used to light the "2009" sign for New Year's Eve in about a month. What a cool idea. They are getting their brand out there and making people feel:
1) involved in the NYE Times Square Event
2) like they are being green by generating the energy themselves
3) getting some excerise
It's brilliant. I love it. A full article and video clip is located here.
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